About Us

Is it pronounced Queen or King?

/kwee*ings/ or /kings/

Our brand. Your preference. Whether you prefer being a Queen, a King or anywhere in between ... The pronunciation is yours to change.

What is Quings?

A brand built on empowering those who take on the king and/or queen role, regardless of gender, sexuality, or status. We honor the strength, resilience, and individuality of those who lead with authenticity, even when the world doesn’t make space for them.

But empowerment isn’t just about power, it’s about healing. We believe that true royalty isn't afraid to rest, reflect, or be vulnerable. Mental health matters here. We challenge the outdated idea that strength means silence, and instead promote a positive perspective: that seeking help, setting boundaries, and showing emotion are radical acts of self-love and power.

Our brand is a reminder that you can carry the crown and care for your mind at the same time. You are worthy, not in spite of your struggles, but alongside them.

Why is the logo a seahorse?

Male seahorses challenge "gender roles" that society has in place by being one of the only males that can get pregnant. We chose this to represent our inclusivity to those who also break the gender "norms".